Tuesday, February 23, 2010

Cadbury mini eggs and Velveeta

I bought my first bag of Cadbury mini eggs yesterday. Solid milk chocolate with a crisp sugar shell. Every year they get better and better, or maybe I just grow to appreciate them more and more. They were my mother's favorite Easter candy which allows me to eat almost an entire 8 oz bag in one day and not feel guilty. I think this candy is the sole reason why I will never be able to give up sweets for Lent. It's just not worth it.

I will say that the Cadbury experience will be different in future years because these eggs, the Crunchie (if you haven't had one, you must), and other treats will no longer be coming from jolly old England. I'm sure you saw the headlines several weeks ago, but the reality of the sale suddenly hit home as I bit into my first pastel pink mini egg. Now the Confectioners will be manufactured by the same people who bring you Velveeta. The same people who manage California Pizza Kitchen microwavable pizzas will soon have the rights to this legendary chocolate company. I'm sure we won't be able to taste the difference, and the packaging will most likely remain the same. But it won't be the same.

As of now Kraft has no plans to close the Cadbury plants in England and relocate them to the U.S. But my guess is that it is only a matter of time.

Read all about it.


  1. Cadbury choclate sold in the US is actually manufactured by Hershey's, but Kraft will certainly ruin the brand.

  2. So sad! Cadbury eggs deserve better than to be "owned" by Kraft...icky :-(